RAA Trev-i Fountain
RAA brought a touch of Italy to the heart of Adelaide by transforming the iconic Rundle Mall Fountain into the playful ‘Trev-i’ Fountain, inspired by Rome’s famous Trevi Fountain.
The immersive activation invited RAA Members to take part in a unique prize experience, fishing for one of 3,000 branded bearded rubber ducks from the fountain. Every duck guaranteed a prize, with rewards including cinema tickets, dining vouchers, activity experiences, plush toys and drink bottles.
Adding to the excitement, one lucky participant won the major prize — a dream trip for two to Rome, including flights and accommodation courtesy of RAA Travel.
The Italian-inspired experience extended beyond the fountain, with visitors treated to freshly filled cannoli, live Italian music and a vibrant photo opportunity alongside a classic yellow Vespa.
By combining interactive engagement, themed entertainment and a highly desirable travel prize, the activation transformed a well-known Rundle Mall landmark into a memorable destination that delighted members and attracted strong public interest.