ADL Fashion Week
The 2023 edition of ADL Fashion Week (AFW), held from October 20–22, marked the second annual celebration of fashion in Adelaide.
Case Studies
Black Friday
Rundle Mall, South Australia's premier retail precinct, delivered an award-winning activation for Black Friday 2022, winning the Shopping Centre Council of Australia Award for Compelling Experiences (Multi Centre) in 2023.
Adelaide Festival
In 2024, as part of the Adelaide Festival, Rundle Mall hosted a special activation featuring Little Amal, a 3.5-metre puppet of a 10-year-old Syrian refugee girl.
Gather Round
Rundle Mall in collaboration with the AFL, worked together to host the Mini Live Site for Gather Round and create a hub of activity and entertainment from Tuesday 2 April to Sunday 7 April.
Rundle Mall's Biggest Yoga Session
Aligning with Rundle Mall’s position as a premier shopping destination, the goal was to activate the entire precinct while setting a record for the biggest yoga session held in a retail environment.
VAILO Adelaide 500 Supercar Drivers Autograph Session
Fans were given an up close and personal experience when the Supercars teams and drivers descended on Adelaide’s City Streets in November 2023.
Urban Kitchen
Rundle Mall’s Urban Kitchen was a standout event in 2024, held from May 3 to May 12 as part of the Tasting Australia festival.
