LIV Golf

To capitalise on the excitement surrounding LIV Golf, Rundle Mall transformed into a vibrant fan destination with the LIV Golf Adelaide Live Site, bringing the energy of the tournament directly into the heart of the city.

The free fan zone offered visitors a dynamic and interactive experience, featuring live tournament coverage on a large outdoor screen, the popular ‘Impossible Putt’ challenge inspired by the on-course LIV Golf Adelaide Fan Village, interactive giveaways, and live DJ entertainment. The activation provided fans, families and shoppers with an opportunity to engage with one of Australia’s premier sporting events without leaving the city centre.

Complimenting the Live Site was the LIV Golf Valet Service, a unique retail activation designed to enhance the visitor experience throughout Rundle Mall. The complimentary chauffeured golf buggy service transported shoppers between destinations across the Mall, creating a memorable and convenient way to explore the precinct. Adding to the experience, the first 100 passengers each day received a Rundle Mall-branded golf stress ball.

By combining live sport, interactive entertainment and experiential retail, the LIV Golf Adelaide Live Site showcased Rundle Mall’s ability to connect major events with city audiences, driving visitation, engagement and excitement throughout the tournament weekend.