WBBL10 Season Launch

To celebrate the milestone tenth season of the Weber WBBL, the league brought the excitement of women’s cricket to the heart of Adelaide with a vibrant fan activation in Rundle Mall ahead of the season-opening matches.

At the centre of the activation was the immersive WBBL|10 Timeline, a custom installation that transformed the Mall into a celebration of the competition’s remarkable history and achievements. Through a combination of video content, imagery and storytelling, visitors were invited to relive some of the league’s most memorable moments, from standout individual performances to championship-winning team successes.

The installation also paid tribute to the 35 players who have competed in every season since the league’s inception, recognising their contribution to the growth and success of the world’s premier women’s cricket competition.

Complimenting the timeline experience was a series of interactive fan engagement activities, including player appearances, meet-and-greet sessions, trophy photo opportunities, giveaways and ticket sales. The activation provided members and cricket fans with a unique opportunity to connect with their favourite players in the lead-up to the opening round, while generating excitement and anticipation for the start of the Weber WBBL season.

By bringing the league directly to one of Adelaide’s busiest public spaces, the activation successfully celebrated a decade of the Weber WBBL while creating meaningful opportunities for fans to engage with the sport and its stars.