rebel Sport 'Home of Football' Pop Up Shop

To celebrate the excitement of the FIFA Women’s World Cup, rebel Sport transformed Rundle Mall into the ultimate destination for football fans with its ‘Home of Football’ activation.

The custom-built pop-up shop gave visitors the opportunity to show their support for the Matildas throughout the tournament. As football fever swept the nation, shoppers could browse exclusive customised jerseys, official supporter merchandise and unique collaborative products, all in the heart of Adelaide’s premier retail precinct.

The activation created a vibrant fan hub in Rundle Mall, capturing the energy and enthusiasm surrounding one of the biggest sporting events in the world while connecting supporters with the game, their team and the tournament experience.