Adelaide Festival
As part of the Adelaide Festival, Rundle Mall hosted a special activation featuring Little Amal, a 3.5-metre puppet of a 10-year-old Syrian refugee girl.
Case Studies
Adelaide Symphony Orchestra
The Adelaide Symphony Orchestra bought the heart of classical music to the centre of the city, with a special live performance in Rundle Mall to celebrate their 90th anniversary.
AFL Gather Round
Rundle Mall in collaboration with the AFL, worked together to host the Mini Live Site for AFL Gather Round and create a hub of activity and entertainment from Wednesday 8 April to Sunday 12 April.
Black Friday
Black Friday took over Adelaide City and Rundle Mall was right at the centre of it with the biggest and best deals!
bp Adelaide Grand Final Live Q&A Session
In the lead-up to the bp Adelaide Grand Final, Rundle Mall brought the excitement of Australia's premier motorsport event directly into the heart of the city with an exclusive live driver Q&A experience.
Colours of Asia Festival
Delivered by Asia Oasis in partnership with Rundle Mall, the Colours of Asia Festival brings rich diversity of Asia through food, entertainment and cultural expression.
FruChoc Appreciation Day
FruChoc Appreciation Day is a day where South Australians can gather together to celebrate this delicious apricot and chocolate icon!
Gathered Market in the Mall
Gathered Design Market has partnered with Rundle Mall to bring its much-loved monthly Market in the Mall series to the heart of South Australia’s premier shopping destination.
Go-To Skincare
Founded by the much-loved skincare expert, Zoe Foster Blake, Go-To is a simple, effective range of skin essentials based on best-in-class botanical ingredients and is loved by customers all over Australia.
Jonny's Popcorn
Jonny's Popcorn have traded on Rundle Mall for so long they're practically part of the furniture, and are well-loved by many South Australians.
New Balance Market Stall
New Balance brought the concept of “little treat culture” to life in the heart of Rundle Mall, transforming the frontage of its store into a vibrant market-style pop-up for an exclusive weekend activation.
RAA Trev-i Fountain
RAA brought a touch of Italy to the heart of Adelaide by transforming the iconic Rundle Mall Fountain into the playful ‘Trev-i’ Fountain, inspired by Rome’s famous Trevi Fountain.
rebel Sport 'Home of Football' Pop Up Shop
To celebrate the excitement of the FIFA Women’s World Cup, rebel Sport transformed Rundle Mall into the ultimate destination for football fans with its ‘Home of Football’ activation.
Rundle Mall's Biggest Yoga Session
Aligning with Rundle Mall’s position as a premier shopping destination, the goal was to activate the entire precinct while setting a record for the biggest yoga session held in a retail environment.
SANFL Season Launch
For the first time, the 2026 Hostplus SANFL and SANFLW Season Launch was held in Rundle Mall, transforming the precinct into a vibrant football festival and giving fans the opportunity to connect with their favourite clubs, players and personalities ahead of the new season.
WBBL10 Season Launch
To celebrate the milestone tenth season of the Weber WBBL, the league brought the excitement of women’s cricket to the heart of Adelaide with a vibrant fan activation in Rundle Mall ahead of the season-opening matches.